Komatex (Kommerling Products) expanded PVC sheets are produced with a closed-cell matte surface. Sheets have a regular, fine-celled foam structure and are light in weight. It is suitable for printing and painting. Due to their tough and rigid structure, they can be drilled and screwed without splitting. Komacel sheets in white have excellent weathering resistance and can be used for outdoor applications. They are particularly suitable for the advertising industry for signs, displays and exhibition stands.

For a slightly different application, BRAZZ Specialties also features Panaflex Series 945 GPS, Panaflex Series 946 GPS, Panagraphics II Flexible Substrate 3M Panaflex. These are flexible materials with built-in dirt resistance on a smooth, semi-gloss surface. This durable substrate is white-pigmented vinyl with a reinforcing polyester scrim, used for creating signs and awnings. It can be decorated with pigmented translucent film, screen printed, or Piezo inkjet printed translucent film.

• Tax incentives for buildings and other efficiency improvements
• Commercial building provisions
• U.S. Department of Energy

• DSIRE – Database of State Incentives for Renewables and Efficiency DSIRE is a comprehensive source of information on state, local, utility, and federal incentives that promote renewable energy and energy efficiency
• BC Hydro LED product incentive program
• Pacific Gas and Electric Company lighting incentive program

Be sure to check your changeable copy!

Your sign is your voice on the street. It communicates with passing pedestrians and motorists. It convinces them to come through your doors and do business with you.

Did you know?

• Signage is the least expensive but most effective form of advertising.
• Signage can be responsible for half of your customers – that’s right, 50 percent!
• Signage is so important that without it you may not get a loan for your business.
• Signage is an investment that will pay a return many times over.
• A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.
• Signage can no longer be an afterthought. Businesses can no longer afford to just “hang up a shingle” or throw up some plywood with painted letters. In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer.

You might be thinking…

• What are the elements of good signage?
• What kind of sign do I need?
• What do I need to know before buying a sign?
• Where do I get a sign?
• Where can I find a sign company?
• How can I reap the benefits of good signage?
• How can I maximize signage benefits for my business?

ISA can help guide you through the sometimes tricky aspects of finding the right sign for your business.

Click here to read a great list of FAQs about LED signs.

LED vs. Neon: Power Consumption Calculator

View full article here.

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece.

Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

Consider Allstate’s “good hands” logo. It immediately generates a warm feeling for the company, symbolizing care and trust. With a little thought and creativity, your logo can quickly and graphically express many positive attributes of your business, too.

Logo Types
There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike’s swoosh-that become linked to a company’s brand.

“Such a symbol is meaningless until your company can communicate to consumers what its underlying associations are,” says Americus Reed II, a marketing professor at the University of Pennsylvania’s Wharton School, who’s conducted research on the triggers that lead consumers to identify with and become loyal to a brand. But building that mental bridge takes time and money. The Nike swoosh has no inherent meaning outside of what’s been created over the years through savvy marketing efforts that have transformed the logo into an “identity cue” for an athletic lifestyle.

Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for or does may be a better choice. Even a type treatment of your company’s name may be too generic, says Placitas, New Mexico, logo designer Gary Priester, principal of gwpriester.com, the Web arm of design firm The Black Point Group. Priester believes customers should be able to tell what you do just by looking at your logo.

Getting Started
Before you begin sketching, first articulate the message you want your logo to convey. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement while creating your logo.

But that may not be enough to get you started. Here are some additional tactics and considerations that will help you create an appropriate company logo:

• Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.
• Focus on your message. Decide what you want to communicate about your company. Does it have a distinct personality-serious or lighthearted? What makes it unique in relation to your competition? What’s the nature of your current target audience? These elements should play an important role in the overall design or redesign.
• Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly. And be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
• Your business name will affect your logo design. If your business name is “D.C. Jewelers,” you may wish to use a classy, serif font to accent the letters (especially if your name features initials). For a company called “Lightning Bolt Printing,” the logo might feature some creative implementation of-you guessed it-a lightning bolt.
• Use your logo to illustrate your business’s key benefit. The best logos make an immediate statement with a picture or illustration, not words. The “Lightning Bolt Printing” logo, for example, may need to convey the business benefit of “ultra-fast, guaranteed printing services.” The lightning bolt image could be manipulated to suggest speed and assurance.
• Don’t use clip art. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.
• Avoid trendy looks. If you’re redesigning your old logo, you run the risk of confusing customers-or worse, alienating them. One option is to make gradual logo changes. According to Priester, Quaker Oats modified the Quaker man on its package over a 10-year period to avoid undermining customer confidence. But don’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, perhaps longer. That’s the mark of a good design. In fact, when Priester designs a logo, he expects never to see that client again.

Watch Your Colors
One thing you need to be careful of as you explore color options is cost. Your five-color logo may be gorgeous, but once it comes time to produce it on stationery, the price won’t be so attractive. Nor will it work in mediums that only allow one or two colors. Try not to exceed three colors unless you decide it’s absolutely necessary.

Your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. Make sure you do a color study. Look at your logo in one-, two- and three-color versions.

Hire a Designer
While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake. It may seem like the best way to avoid the high costs of going to a professional design firm, which will charge anywhere from $4,000 to $15,000 for a logo design. Be aware, however, that there are thousands of independent designers around who charge much less. According to Stan Evenson, founder of Evenson Design Group, entrepreneurs on a tight budget should shop around for a designer. “There are a lot of [freelance] designers who charge rates ranging from $15 to $150 per hour, based on their experience,” he says.

But don’t hire someone just because of their bargain price. Find a designer who’s familiar with your field . . . and with your competition. If the cost still seems exorbitant, Evenson says, “remember that a good logo should last at least 10 years. If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.”

Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. Why? They know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design that can’t be transferred or would cost too much money to be printed. Your logo is the foundation of all your promotional materials, so this is one area where spending a little more now can really pay off later.

Using and Protecting Your Logo
Once you’ve produced a logo that embodies your company’s mission at a glance, make sure you trademark it to protect it from use by other companies. You can apply for a trademark at the U.S. Patent and Trademark Office Web site.

Then, once it’s protected, use it everywhere you can-on business cards, stationery, letterhead, brochures, ads, your Web site and any other place where you mention your company name. This will help build your image, raise your company’s visibility and, ideally, lead to more business.

Creating a logo sounds easy, doesn’t it? It can be. Just remember to keep your customers and the nature of your business in mind when you put it all together. In time, you’ll have succeeded in building equity in your trademark, and it will become a positive and recognizable symbol of your product or service.

Compiled from articles written by David Cotriss, Kim T. Gordon and Steve Nubie previously published on Entrepreneur.com, and from excerpts from Start Your Own Business.

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Construction and energy costs are rising. Baby Boomers are sporting trifocals. Many Americans can’t read (or, more specifically, can’t read English). Building owners and developers are becoming increasingly aware that creating universally accessible, sustainable, and aesthetically pleasing spaces are basic requirements in today’s competitive marketplace. Buildings that engender an immediate comfort level are clearly the most desirable.

Wayfinding encompasses all of the ways in which people orient themselves in unfamiliar surroundings and find their way from place to place. We’ve all experienced examples of successful wayfinding in spaces that make us feel comfortable and confident from the moment we arrive. Conversely, we’ve all become totally disoriented in dimly lit parking structures, or confused by mazelike corridors.

With new technology and human behavioral studies, wayfinding has evolved significantly, and will continue to do so. In the past, and even today, standard wayfinding programs consisted of signs or plaques, usually in English, mounted to walls or hanging from ceilings. Occasionally, facilities have additional systems in place, like an attended information desk or concierge, which offers the human touch to a possibly daunting experience.

The best wayfinding programs provide a combination of manufactured and human elements to create a guided experience for visitors. Highway or interstate signage, directional signs, and a site monument or building-identification sign can seamlessly guide the new visitor to their destination long before he or she enters the building. Successful interior wayfinding systems integrate architects, interior designers, graphic designers, and wayfinding specialists from the onset to address a project’s total environmental communication. Building owners and facility managers need to specify understandable signage systems that, with appropriate placement, identify, direct, and inform the broadest group of visitors. In some projects, an intentional blurring of those disciplines has helped create an even more integrated environment where, instead of the traditional sign on a wall, the wall is a sign.

Many times, the first impression of a place is not the best experience. One example: A recent renovation project where the initial experience began in a multi-level, underground parking area. The design firm proposed utilizing the architect’s 3-D model of the buildings above grade (see the image on this page). The bird’s-eye-view rendering, combined with a compass-rose graphic, was embedded in the floor in front of the elevator, providing a preview of the buildings above, as well as directional orientation.

People tend to look down first, then up. A combination of information effectively presented on the floor and perpendicularly, and ceiling-mounted signage, capitalizes on natural human tendencies. Up-and-coming lighting technology for signage, such as LEDs, offers significant savings in energy, longer product life, and lower maintenance costs. Universal symbols are also evolving and expanding to provide more inclusive communication for non-English speakers and nonreaders.

Facility managers should stay on top of trends to make sure their signage is up to date, and they should imagine themselves as new visitors to see if their wayfinding program is easily accessible. Remembering who the signage should benefit ensures that tenants and visitors share a positive experience when they visit the facility for the first time.

Kelan Smith is an environmental graphic designer at Design Workshop, a firm that practices landscape architecture, land planning, urban design, and strategic services in Colorado, Arizona, Nevada, Utah, Texas, and North Carolina.

Trying to decide between neon and LED is easy. You decide:

12,000v 30ma Neon Transformer. 1930′s technology, 12,000 volts, weights 20 lbs. measures 10-1/2″ wide x 6-1/2″ tall x 4-1/2″ deep, UL requires an automatic reset switch to prevent fires. Powers 5-6 red 24″ single stroke neon letters.

Advance LED Power source. Latest technology, 12v, weights 1.3 lbs., measures, 8-1/2″ wide x 1-1/2″ tall x 2″ deep. UL approved. Powers 5-6 red 24″ single stroke LED letters.

Channel letter lighting and power supplies, you decide.