SIGNS ARE EXTREMELY IMPORTANT TO BUILDING SOLID BUSINESS

April 16, 2013 _ Signs have long been considered one of the most effective forms of advertising for businesses. Recent research, released by the Signage Foundation Inc. (SFI) has confirmed that. Businesses looking to grow and expand should consider:
* The type of sign used has an impact on sales growth. Studies found fast food restaurants that installed a 144-square foot pole sign enjoyed a 15.6% increase in sales. Increases also were seen by those adding monument signs (9.3%), a directory sign (2.5%) and a building sign (1.3%.) “Economic Value of Signs,” (1997) – republished by the Signage Foundation, Inc., in 2013. Seth Ellis, Robert Johnson, Robin Murphy, University of San Diego
* For existing businesses, adding and changing signs can lead to a sales increase. Modifying a building sign and making two minor changes resulted in a 16% weekly sales increase for Pier1 Imports stores. Adding a small directional sign in a shopping center added 10% to the weekly sales totals, while the improvement to a multi-tenant sign in a shopping plaza brought increases of 1% for one sign and 3% for two or more signs.
“Economic Value of Signs,” (1997) – republished by the Signage Foundation, Inc., in 2013. Seth Ellis, Robert Johnson, Robin Murphy, University of San Diego
* Signs help customers find the business. In a survey of consumers, nearly half (49.7%) said they’ve failed to find a business because the sign was small or unclear. For women ages 18-24, nearly two-thirds say this has happened to them. “Longitudinal Analysis of Signage Communication Evidence from the BrandSpark/Better Homes and Gardens American Shoppers Study” (2011 and 2012), conducted by James J. Kellaris, University of Cincinnati College of Business.
* Signs are valuable sources of information to consumers. When consumers were asked to rank various information sources based on usefulness, signage ranked second; only TV ads ranked higher. “Longitudinal Analysis of Signage Communication Evidence from the BrandSpark/Better Homes and Gardens American Shoppers Study” 2011 and 2012, conducted by James J. Kellaris, University of Cincinnati College of Business.
Each year, SFI adds to the growing body of information related to the importance of on-premise signage through peer-reviewed research. Many of the findings are presented at the annual National Signage Research and Education Conference, held in conjunction with the University of Cincinnati’s Colleges of Business and Design, Architecture, Art and Planning (DAAP). The 2013 NSREC is scheduled for Oct. 9-10 in Cincinnati, Ohio.
Complete studies and scientific research about on-premise signage is available through the Signage Foundation Inc. To learn more, visit the research section at http://www.thesignagefoundation.org

A Taste of Home Cooking

A Taste of Home Cooking LED Sign

11 Attributes of a Great Wholesaler

by Blair Milliken

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The Question: Am I using the best wholesale sign supplier for my business?

That’s the bottom line, right? We all want to increase sales, broaden our customer base and increase revenue.

So, what are the attributes you should be looking for in a great wholesale business sign fabricator?

The Answer: A really great Wholesaler defined has the following attributes:

1. Willingness to go the extra mile for you and your customers.

2. Willingness to work nights and weekends to get the job done.

3. Willingness to be flexible – even when it is unplanned.

4. They have a “whatever it takes” attitude.

5. Decades of history and experience in their field.

6.  A knowledgeable and informed team.

7. If the items are technical – they are able to support your needs.

8. They support your customer’s needs – (These are different skill sets.)

9. They are able (and willing) to trouble shoot other vendors products.

10.  They make time to service other vendor’s products, despite any time constraints.

11. They are available to answer questions, concerns or give advice on any aspect of the business sign and LED message center industry.

LED Signs Can Be a Tax Break

LED Signs - Tax Incentives
 
Energy Resources and Incentive Programs
Energy Policy Act 2005 and Tax CreditsThe Energy Policy Act of 2005 became available to homeowners, businesses, and manufacturers on January 1, 2006. It provides a variety of tax credits for the purchase of energy efficient buildings and improvements to existing buildings. More information can be found on the Building Energy Codes Resource Center site.
 
Additional Resources
Incentive Programs

To Market… or Not To Market… In a Recession

Marketing with SignsWhether a slowdown in the economy has affected your business or not, it’s generally not a good idea to slow down your marketing efforts in a recession. In fact, we have found it is very productive to be more aggressive when others are “cutting back.” But, when sales slump and business owners look for ways to cut expenses, many businesses slash spending on marketing until the economy “gets better.” It is important to remember the main purpose of marketing is to generate qualified leads, and it may be necessary to spend more money, not less, to generate the leads you need. Therefore, it is essential to be consistent in your marketing efforts.

Remember, a good marketing program accomplishes the following:

1. Identifies your target market- who are you selling to?
2. Develops your unique message- what sets you apart from your competition.
3. Delivers the message- gets the word out in an effective manner.
4. Tracks results- what is working well, what could work better.

An effective marketing program does not cost anything net of the business it generates. If you are creative and focused, you can have a good marketing program on any budget. Keep in mind the four components above, and find ways to tweak existing programs or develop new programs to continually keep your marketing machine fine-tuned through good times and bad.

2003 American Business Advisors, Inc. All Rights Reserved.

Don’t Pay Too Little

It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much you lose a little money. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better. – John Ruskin 1819-1900